La-Z-Boy Columbus: AI-Powered Marketing Case Study
How Taptico helped La-Z-Boy Columbus increase qualified leads and reduce cost-per-acquisition through AI-powered marketing and strategic content.
The Challenge
La-Z-Boy Columbus needed to increase foot traffic and qualified leads while managing a tight marketing budget. Their existing digital presence was underperforming and they lacked a consistent content strategy.
The Solution
Taptico built an AI-powered content engine, optimized their Google Ads campaigns, and implemented an automated lead nurturing system that followed up with prospects across email and SMS.
The Results
Increased qualified leads, reduced cost-per-acquisition, and built a sustainable content engine that continues to generate organic traffic and brand awareness.